NIKE x Jirayu Koo
"Sawasdee" is one of 7 designs I created for NIKE under the concept of Bangkok Jam. To introduce a sense of Bangkok, especially around the vibrant area called Siam.It is a collaboration project between NIKE and me for the launch of the new biggest Nike flagship store in Thailand. It is the first time NIKE collaborates with Thai artist to produce design products to sell in their store.

