SHOWCASE

/ ARTIST / 2026

ARTIST: Thoughtpotarts
COUNTRY: India
CONTACT: https://www.behance.net/kritikaa
facebook.com/ThoughtpotArts/
instagram.com/thoughtpotarts
https://thoughtpotarts.com/
I'm Kritika Goyal, an illustrator and doodle artist from New Delhi, India. I create cute, detailed, colorful illustration — character-driven work for brands, children's books, and products. With a background in animation and film direction, I bring storytelling to every piece. My work spans digital doodle scenes, children's book illustration, and brand illustration for clients including Chaayos, Fortune India, and Naagin Sauce.

Welcome to Thailand

Welcome to Thailand celebrates the country's identity through the everyday details that make
it instantly recognizable. Illustrated in my signature doodle style, it brings together food,
festivals, transportation, traditions, and familiar objects into one playful composition.
A child in traditional Thai attire welcomes viewers to explore and discover the spirit of Thailand.

Mamuang Sap

Mamuang Sap is a fictional children's fruit juice brand where every fruit has its own unique
personality. Inspired by Thailand's tropical spirit, the illustration depicts refreshing fruit drinks
transporting children into a magical world where everyday moments, whether going to school, studying, or playing become colorful adventures filled with imagination, joy, and discovery.

Baby Dino's Big Adventure

Inspired by my love for dinosaurs, this illustration celebrates the universal bond between a
mother and child through playful storytelling. By reimagining this timeless relationship with
dinosaur characters, the artwork expresses love, care, protection, and the warmth of family in a way that resonates with young readers.

Dino Attack

Inspired by the limitless imagination of childhood, this illustration explores how children
transform everyday play into extraordinary adventures. Influenced by Jurassic Park, my own
childhood memories, and the playful energy of my nephews, the artwork imagines a world
where dinosaur costumes come to life, turning a simple game into a lively prehistoric
adventure.

The Three Little Pigs

Inspired by one of my favorite childhood stories, this illustration reimagines The Three Little
Pigs through my signature illustration style. Created as a personal exploration into children's
book illustration, the artwork combines expressive characters, playful storytelling, and rich
visual details while celebrating the timeless charm of a story that inspired me as a child.

Chaayos

Created for a Chaayos campaign, this illustration celebrates India's enduring tea culture, where "chai" is enjoyed throughout every season. Blending Chaayos signature food offerings with the brand's color palette and my signature doodle style. The artwork captures the warmth, flavors, and shared experiences that make tea an integral part of everyday life.

Naagin Sauce

Created in collaboration with Naagin Sauce, this illustration was inspired by experiencing the
sauces first hand. After tasting each flavor, I translated their unique spice levels, chilli varieties, and bold flavors into a playful visual composition, using color, character, and storytelling to express the brand's vibrant personality.

Happy Camping

Happy Camping is a detailed doodle illustration celebrating the joy of camping through playful
storytelling. Every object and character contributes to the adventure from roasting
marshmallows and cooking outdoors to exploring nature beneath a starry sky. The artwork
invites viewers to discover the little details that make every camping trip memorable.

Everyday Adventures Journal

Created as the cover for a six-month journal that I designed, this illustration is part of a product inspired by my own journey through health, work, and personal growth. Built around the idea that meaningful habits take time to develop, the journal brings together goal setting,
affirmations, reflections, and monthly achievements in one place. The playful illustration
reflects the optimism, creativity, and encouragement at the heart of the product.

The Cutest Pets Around the World

Created as part of my annual calendar series, I chose "The Cutest Pets Around the World" as
the theme for 2025. The project features twelve hand-illustrated pets, each accompanied by
fun facts that encourage curiosity and learning. Through playful character design and a vibrant visual style, the calendar celebrates the diversity, charm, and joy of animals in a way that is engaging for both children and adults.